Home Travel News & Insights Airbnb providing unique experiences from a Paris museum to your house in ‘Up’– some free of charge

Airbnb providing unique experiences from a Paris museum to your house in ‘Up’– some free of charge

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Airbnb providing unique experiences from a Paris museum to your house in ‘Up’– some free of charge

Airbnb providing unique experiences from a Paris museum to your house in ‘Up'– some free of charge

In a mad mix of game-show shine and marketing flash, Airbnb is providing consumers a possibility to invest a night in a Paris museum, remain in homes buffooned approximately appear like film settings, or sleep surrounded by 8 Ferrari racing cars and trucks.

Those and other chimerical listings belong to a splashy brand-new project by the short-term rental giant, which wishes to represent itself as a business that offers experiences and not simply options to remaining in a .

CEO Brian Chesky revealed the 11 short-term listings– Airbnb is calling them “icons”– at an occasion Wednesday in Los Angeles.

journey Airbnb CEO Brian Chesky on Wednesday

Airbnb is using clients an opportunity to invest a night in a Paris museum, remain in homes buffooned approximately appear like motion picture settings, or sleep surrounded by 8 Ferrari racing cars and trucks. CEO Brian Chesky, above. Getty Images for Airbnb

The San Francisco business struck upon the concept for the promotion caper after seeing the reaction to a Barbie-themed home in Malibu, Calif., it noted in 2015 in combination with a hit film about the Mattel style doll. The formula is the very same: link a promo to a pop-culture item, star or occasion.

And do not be uninteresting.

“We're not traditionally understood for making anything. We're a platform,” Chesky stated in an interview. “I believe it's actually excellent to reveal what it appears like when all of a sudden you can enter our vision and our creativity. I believe it's going to keep Airbnb top of mind.”

Unlike the rental platform's common noted residential or commercial properties, Airbnb is virtually distributing its “icons.” Chesky stated the business will welcome individuals to complete a profile and discuss why they desire among the listings, and Airbnb will choose about 4,000 winners throughout the year. He stated winners will have the ability to schedule the highlighted homes or occasions free of charge or at rates under $100.

Among the unique chances is an over night remain at the Musee d'Orsay in Paris. Chesky stated Airbnb hired Mathieu Lehanneur– he created the torch for this summer season's Paris Olympics — to transform the clock space atop the museum into a bed room.

journey Musee d'Orsay in Paris

Among the unique chances is an over night remain at the Musee d'Orsay in Paris. AP

“By the method, the torch remains in the bed room with you,” Chesky stated. “You get the whole museum all to yourself. This is actually night at the museum. It gets back at much better due to the fact that you step outside the bed room on to the balcony, you have the single finest seat in your home for the opening event” of the Olympics, which will happen on the River Seine.

For those choosing a United States setting, Airbnb is noting a home in New Mexico detailed to appear like the one from the 2009 Pixar-Disney animated movie, “Up.” Chesky stated Airbnb paid to construct your house from scratch and connect 8,000 balloons to imitate the helium-filled ones the main character in the film utilizes to make your home fly.

journey Chesky revealing the New Mexico home from

Airbnb is noting a home in New Mexico detailed to appear like the one from the 2009 Pixar-Disney animated movie, “Up.” ZUMAPRESS.com

The Airbnb variation will not fly, however Chesky stated visitors will have the ability to view a crane raise the New Mexico home 50 feet off the ground.

“I believe we possibly will not have them inside your house when we raise it, simply for security factors,” he stated.

A few of the listings will be one-time occasions, consisting of the slumber party at the Ferrari Museum in Maranello, Italy, a living-room efficiency by rap artist Doja Cat, and a night with comic Kevin Hart in his members-only lounge. The “Up” home and an estate in New York made to appear like the one in “X-Men” Marvel comics will be offered for 3 or 4 months. A Minneapolis home owned by Prince that was included in the movie “Purple Rain” will be readily available for a year, according to Airbnb.

journey Your home in Minneapolis which appeared in artist Prince's movie

Your home in Minneapolis which appeared in artist Prince's movie “Purple Rain.” AP

The business will not state just how much it invested to obtain rights, gown up the homes, and pay the celebs included. Airbnb made a $4.8 billion earnings in 2015 and ended 2023 with almost $6.9 billion in money. Enough to duplicate the “icons” project.

“These 11 are the start,” Chesky stated. “We have a lot more under advancement.”

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