Insights on tourist habits and what it indicates for marketers
The method individuals are motivated to take a trip, research study, and book journeys has actually altered in the last few years. To totally comprehend this, we performed custom-made study and digital research study around tourist habits throughout the online shopping journey.
Download the report to discover the tourist course to acquire and the chances this provides for marketers, consisting of:
- Marketing has an effect: Two-thirds of tourists who were affected by an advertisement saw it throughout the motivation stage of their journey.
- Typically, tourists see 141 pages of travel material in the 45 days prior to reservation.
- Almost 3 in 5 tourists had no particular location in mind.
- A lot of tourists utilize OTAs for research study, no matter where they book.
Download the report
About Expedia Group Media Solutions
Expedia Group Media Solutions is an international travel marketing platform that links online marketers with numerous countless tourists throughout the Expedia Group brand names. With our unique access to more than 70 petabytes of Expedia Group tourist search and reservation information, we provide marketers actionable insights, advanced targeting, and full-funnel outcomes reporting. Our suite of services consists of screen, sponsored listings, audience extension, co-op projects, and customized innovative projects– all created to provide on the goals of our marketing partners and include worth for travel buyers on our top quality websites worldwide. With a consultative technique and more than 20 years of travel and media experience, we assist our marketing partners influence, engage, and transform tourists for significant outcomes. For more details, see www.advertising.expedia.com.
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