Iberostar Beachfront Resorts just recently revealed a substantial advancement of its brand name identity and hotel portfolio division, presenting 3 brand-new sections: Iberostar Waves, Iberostar Selection and JOIA by Iberostar. This effort intends to improve the visitor experience while strengthening the brand name's dedication to quality, service and sustainability.
The 3 brand-new brand name sections are created to fulfill the varied requirements of seaside holidaymakers:
- Iberostar Waves targets households and active couples. The very first hotel in this sector, the Iberostar Waves Gaviotas Park in Fuerteventura, will open in August.
- Iberostar Selection is focused on households and couples trying to find top-of-the-range service and the opportunity to customise their stay to their choices. The Iberostar Selection Creta Marine in Greece is a current example of this classification.
- JOIA by Iberostar is focused on consumers trying to find high-end. This section uses resorts with customised service. The JOIA Aruba by Iberostar, anticipated later on this year, will be the flagship of this sector.
“We are delighted to share this Brand development, showing our goals for the future. We remain in business of “Creating Happy and Memorable Holiday Experiences. This restored pledge to our visitors is supported by a rejuvenated division of our portfolio and an advancement of our brand name identity. Notified by vital feedback from our partners, our faithful visitors and workers, this adjustment shows our function: To Champion Positive Change through Positive Tourism.” Phil Mc Aveety, CEO of Iberostar Hotels & & Resorts
Iberostar continues to show a strong dedication to ecological sustainability and social obligation. The brand-new brand name technique stresses sustainable practices throughout all its residential or commercial properties, guaranteeing a long-lasting favorable effect.
The brand name's portfolio covers 16 nations, with top priority markets being Africa, East Africa, Kenya, the Caribbean and Aruba, with Asia imagined as a medium-term target. Its growth method concentrates on markets with high development capacity, with current openings consisting of a brand-new residential or commercial property in Djerba, and chances being checked out in Tunisia, Morocco and Zanzibar.
