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Released on 27 November 2023
With the goal of reinforcing their global existence, Choice Hotels EMEA and Sercotel have actually participated in a brand-new circulation contract targeting crucial markets for outgoing travel to Spain. The cooperation, which develops on their effective collaboration given that 2018, intends to enhance profits through joint sales and marketing activities.
The finalizing of this circulation contract marks a crucial action in lining up the circulation channels of Choice Hotels EMEA and Sercotel. Over the coming months, the 2 business will start a European roadshow, providing their combined portfolio to consumers in the UK, France, Germany and the Netherlands.
The collaborations of Choice Hotels EMEA and Sercotel will be especially concentrated on the conferences, rewards, conferences and exhibits (MICE) sector. This will consist of a joint stand and consumer occasion at IBTM World 2023 in Barcelona.
Sercotel is a leading hotel chain in Spain, specialising in 3 and 4 star hotels and flats in Spain and Andorra.
Option Hotels EMEA, represented by brand names such as Ascend Hotel Collection, Clarion, Quality and Comfort throughout a number of European nations, belongs to Choice Hotels International, Inc. The group has more than 7,000 hotels in 35 nations and areas, using almost 600,000 spaces.
“Our five-year cooperation with Sercotel Hotels is testimony to our shared vision of developing an equally advantageous relationship and leveraging the synergies in between our 2 business. It has actually been a productive partnership to date and this brand-new circulation arrangement supports our development method in a variety of crucial EMEA markets. We eagerly anticipate continuing to establish our joint existence in the area over the coming years”- Raul Ramirez Sanchez, Chief Segment & & International Operations Officer Choice Hotels EMEA
“The extension of our alliance with Choice Hotels EMEA is outstanding news. Thanks to this circulation contract, we are taking a crucial action in our global development, permitting us to establish our activities in the primary European markets, in the United States and in other worldwide markets where Choice exists.” – José Rodríguez, CEO of Sercotel
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