JERSEY CITY, N.J., July 7, 2023 (Newswire.com) –
Proximo Spirits exposes ‘Smoothness Mastered', a brand-new and special three-month ‘store-in-store' experience introduced in John F Kennedy International Airport, for high-end tequila brand name Maestro Dobel®Tequila.
The immersive shop is open for a minimal time just, offering tourists the opportunity to look into the world of high-end tequila and find more about Maestro Dobel ®, developer of the world's very first Cristalino and the ‘Official Tequila of the PGA TOUR and PGA TOUR Champions'. The outstanding retail area was established in collaboration with International Shoppes and remains in a prime area within Terminal 1. The ‘shop in shop' represents among the very first activations within the multi-year collaboration in between Maestro Dobel ® and worldwide golf super star Jon Rahm, whose existence will be thematic within the experience.
As soon as in-store, consumers are immersed into a high-end experience for tequila and golf fans alike, where they can position on a putting green, journey through the collaboration with Jon Rahm, and attempt the splendid proficiency of Maestro Dobel ®. High-end spirit drinkers are provided a personalized shopping experience, getting bottles individualized by means of an on-site inscription throughout the highlighted variety of Maestro Dobel ®.
Head of Global Travel Retail for Proximo Spirits Roy Summers mentioned: “We are thrilled to bring this ingenious retail experience to life, that sees our first-rate tequila from Maestro Dobel ® on screen in the similarly revered area of John F. Kennedy International Airport. Not just is it the very first of numerous activations that commemorate Maestro Dobel's relationship with PGA TOUR Golf, it's likewise the extremely first Maestro Dobel®Tequila devoted pop-up. As the development of high-end tequila in travel retail continues to go from strength to strength, we're thrilled to share this experience with JFK T1's worldwide tourists.”
More than 1 million guests are anticipated to go through John F Kennedy International Airport in June, July and August 2023, with the activation set to effect incoming travelers taking a trip onwards to PGA TOUR occasions such as the upcoming FedExCup Playoffs in Memphis, Chicago and Atlanta, as gamers complete for the FedExCup, the PGA TOUR's Ultimate Prize.
Talking about the activation,Scott Halpern, Co-CEO of International Shoppes,stated, “We are delighted to reveal this collaboration with Proximo Spirits, a first-rate premium spirits business. It is a cooperation that enables us to broaden our premium tequila offerings and present an ingenious series of Maestro Dobel tequilas to our first-rate tourists. This activation guarantees to be distinct, appealing and an immersive chance that is created to offer an attentively curated sensorial experience. We appreciate that Proximo selected International Shoppes to bring this remarkable high-end experience to life at JFK's T1, as it embodies our dedication to offering the finest choice of spirits and providing distinctive retail-tainment.”
Master Dobel, established by Juan Dobel and born from 11 generations of tequila-making tradition, is a contemporary expression of tequila, pressing the worldwide classification forward and producing a few of the world's finest and best tequilas. Handcrafted in the lowlands of Jalisco, Maestro Dobel is among Mexico's fastest-growing ultra-premium tequilas at over 40% in both volume and worth year on year1with a collection consisting of Dobel Diamante Cristalino, Silver, Reposado and Añejo tequilas in addition to high-end expressions such as Dobel 50 Cristalino.
“Smoothness Mastered” is in home up until completion of August and will bring this huge collection of tequilas to JFK, with rates varying approximately $165 a bottle.
Source: Proximo Spirits