South Africa's “A Journey of Diversity and Inspiration” customer occasion formally began in Guangzhou. Gcobani Mancotywa, Regional Manager for Asia/Australia and New Zealand/Middle East at South African Tourism, and Melusi Khumalo, Regional Marketing Manager for Durban Tourism, participated in the occasion to reveal the main launch.
This significant South African Tourism's very first offline market roadshow to Guangzhou because the pandemic, following the Beijing occasion on September 11 and the Shanghai occasion on September 13. The Guangzhou occasion included 35 exhibitors, consisting of South African ground operators, hotels, tourism-related item providers, airline companies, and saw involvement from almost 70 domestic travel bureau.
With the resuming of outgoing travel, the global travel need from Chinese travelers is rising. South Africa intends to influence Chinese tourists with varied travel experiences, placing itself as the next travel location for Chinese travelers prior to all services, consisting of flights, travel items, and ground services, are totally prepared.
On the day of the occasion, South African Tourism introduced an online interactive South Africa test project. From September 15 to October 31, customers can take part in an everyday test difficulty about South Africa, deepening their understanding of the nation and sparking their interest for travel. Customers who finish the test will have the possibility to get in a day-to-day fortunate draw. The grand reward is a KrisFlyer Miles benefit program used by Singapore Airlines (redeemable for round-trip tickets for 2 in between China and South Africa). The winner will be revealed at midday on October 31, 2023. In addition, over a thousand other rewards, consisting of high-end remains at Cape Town's Belmond Mount Nelson Hotel, South African nationwide treasure tea, and South African nationwide banquet white wines, wait for fortunate winners, welcoming Chinese tourists to start a journey to South Africa.
Among the partners for the “A Journey of Diversity and Inspiration” customer occasion is the nationwide chain of coffeehouse with African coffee as its speciality – Coffee Z (小咖主咖啡). Both celebrations are working together to reach customers through African coffee and culture, engaging with aspects of daily life. In addition to the online test project, customers can likewise take part in social networks interactions with the South African Tourism and Coffee Z, usage South African-themed products, and go to Coffee Z cafe for more information about South Africa, taste South Africa, and prepare their journey to South Africa.
To broaden the effect of the “A Journey of Diversity and Inspiration” customer occasion, South African Tourism prepares to host another customer occasion in mid-October in Changsha. At this occasion, a tiny carnival commemorating the variety of South Africa will be kept in Coffee Z's flagship shop for Changsha customers.
Click on this link to take part in the day-to-day test obstacle about South Africa.
