Home Travel News & Insights South African Tourism launches brand-new North Europe project

South African Tourism launches brand-new North Europe project

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South African Tourism launches brand-new North Europe project

South African Tourism launches brand-new North Europe project

North Europe a huge tourist market for South Africa

North Europe has actually been determined as a big tourist market for South Africa, as SA Tourism just recently discovered that 54 083 travelers got here from The Netherands from January to June 2023.

According to Tourist Updatethey likewise discovered that Belgium and Sweden, 2 other nations from the North Europe center, tape-recorded 19 087 and 12 660 arrivals for January to June 2023 respectively.

In reaction to this, South African Tourism has actually considering that released a Live South Africa! Project to motivate a lot more Northern European visitors to check out the nation.

READ: Western Cape and Cape Town tourist numbers on the increase

‘Sustainability' is crucial

The SA Tourism North Europe center have actually likewise concentrated on an essential selling point that travellers from the Netherlands, Belgium and Sweden put a high concern on sustainability and accountable tourist.

READ: KZN South Coast Tourism releases brand-new experience trip

Performing Hub Head: North Europe, Abby Jacobs, stated that the North European Hub focus, based upon this pattern and insight, was to acknowledge values-based marketing as a lever to reach customers driving the sustainable tourist discussion.

“Tourism organizations are essential in showcasing our remarkable experiences that visitors desire and, as such, have actually intentionally been positioned at the centre of this project.” Jacobs included.

READ: Siya Kolisi groups up with South African Tourism

The project for that reason worked together with 6 various tourist organizations from provinces around South Africa to highlight what accountable tourist implies.

Business then produced and sent a range of material pieces that were created to display various items. The videos can be seen listed below:

“Tourism is a considerable factor to the economy and inclusive development, these efforts are a testimony of South African Tourism's purposeful concentrate on cooperation with trade, promoting variety efforts and offering market gain access to for organizations while increase need through media financial investment leveraging a North Europe project,” Jacobs included.


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