Spotify, on Wednesday, revealed this year's edition of ‘Wrapped', its extremely expected yearly wrap-up of listeners' musical journeys. This immersive experience offers users with a detailed introduction of their year in music, permitting them to review their choices and find covert gems. This year's Wrapped showcases the exceptional variety of music and the enthusiastic listening practices of Nigerian music lovers.
As the year ends, Spotify Wrapped takes users on a customised journey through their preferred tunes, artists, albums, and categories that specified their musical experience in 2023. Nigeria as soon as again echoed with a lively tapestry of musical voices, as gifted artists emerged and ruled supreme on the charts. For the 3rd year in a row, Nigerian artistes and tunes comprise Nigeria's leading 10 most streamed artistes, in real display of Nigeria's pride in their own music.
“Nigeria is a hotbed of musical skill, and we're extremely happy to display the variety and enthusiasm of Nigerian music enthusiasts through Wrapped,” stated Phiona Okumu, Spotify's Head of Music, Sub-Saharan Africa. “This year's Wrapped is a testimony to the power of music to link individuals and bring them closer to the culture and customs of Nigeria.”
In 2023, Nigerian music took the world by storm, reaching unmatched heights and breaking down barriers. Rema, among the category's brightest stars, has had an amazing increase to popularity. His cooperation with American pop star Selena Gomez on the hit single Calm down has actually won him legions of fans worldwide and has actually ended up being the very first African-led single to reach a billion streams on Spotify. A landmark accomplishment for African artistes, this tune is the very first by a Nigerian Afrobeats artiste to include on the leading 10 chart of a lot of streamed recordings internationally on Spotify. It likewise tops the Nigerian tune export chart, strengthening its position as a worldwide musical phenomenon.
Rema and Asake have actually likewise sealed their positions as Afrobeats' international ambassadors, with Rema holding the title of the most internationally exported artist and Asake fascinating audiences throughout Nigeria, Ghana, and Togo, making him the sought after title of the majority of streamed artist in each nation. This ongoing worldwide success even more highlights the long-lasting appeal of Afrobeats as the most exported category of the year.
Asake's supremacy continued in the Top 10 most streamed tracks, with 3 of his hits– Lonely At The Top, 2:30 and Amapiano making it. His reign reached the Gen Z market, with Asake ending up being the most streamed artiste amongst Nigerian and Ghanaian Gen Z listeners. His tune Lonely At The Top more sealed his appeal amongst Nigerian Gen Zs, topping the charts for their age.
Surprisingly, Mohbad protected a position in the leading 20 list of the most streamed artistes in Nigeria, a credit to an increased interest in his music following his unforeseen death. His track Ask About Me was the leading streamed track everyday in between September 13 and 25.
On the leading most streamed female artistes, Spotify RADAR alumnus and 1st time Grammy Nominee, Ayra Starr clinched the title of the most streamed female artist in Nigeria, Ghana, Kenya, Rwanda, Tanzania and Uganda. Grace Chinwo, a gospel artist, protected an area amongst the leading 10 most streamed woman artists in Nigeria, highlighting the withstanding appeal and impact of gospel music.
The throwback charts for 2023 were controlled by the famous 2Pac, with his tune Hit ‘Em Up– Single Version and album Greatest Hits protecting the leading areas. This renewal of interest in 2Pac's music is most likely due to the 50th anniversary of hip-hop, the many headings surrounding his death this year, and his long-lasting status as one of the most prominent and effective rap artists of perpetuity. As an outcome, numerous Nigerians turned to Spotify to stream his music, strengthening his position in the charts.
On the top regional podcasts in the hearts of Nigerian listeners, the spotlight falls on Apostle Joshua Selman, KOINONIA with Apostle Joshua Selman, The HonestBunch Podcast, I Said What I Said, Tea with Tay, and Koinonia Experience With Apostle Joshua Selman (ENI). The leading position of these podcast reveals come as not a surprise, offered their extensive appeal amongst the youths, specifically the Gen Zs and Millennials. Their appeal can likewise be credited to their interesting and amusing material, their eager awareness of trending topics and their unfiltered and honest discussions.
Here's what the Spotify Wrapped information states about Nigeria's listening practices in 2023:
- The need for regional music in Nigeria continued to escalate, with intake growing by an outstanding 284 percent.
- Typical streams of woman artists in Nigeria experienced an impressive 150 percent rise year-on-year
- Music enthusiasts in Nigeria show up the volume on Fridays to enjoy their preferred tunes
- Rema topped the list of many browsed inquiries, while Burna Boy topped the list of both most browsed artists and a lot of viral artistes. Asake's Lonely At The Top declared the very first area on many viral tracks
Qualified users can access their customised 2023 Wrapped experience solely in the Spotify mobile app (iOS and Android) and likewise this year, through web view on mobile or Desktop by heading to Spotify.com/ Wrapped.
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