The Originals Hotels restores its management group and selects a deputy basic supervisor

Formerly Director of Marketing, Communications, E-Commerce and CSR for 4 years, Olivier Dufit's function has actually been broadened:

• Advancement: The cooperative has actually set itself enthusiastic recruitment targets to establish its network. Alexandre Naud has actually signed up with the cooperative as Development Director, bringing substantial experience of the hotel market and a large network of financiers.
• Network engagement: Jacques Létang and his group will concentrate on enhancing interactions within the network and enhancing relationships with the cooperative's hoteliers. They will supply continuous assistance to enhance service efficiency and satisfy hoteliers' expectations.
• Quality control: Ensuring high quality requirements is a crucial tactical goal. Quality policies will be carefully kept track of and constantly enhanced under the management of Bettina Tegeder. She will likewise direct The Originals Academy, the cooperative's training organization.

These modifications are developed to enhance the position of The Originals Hotels cooperative in the French hotel market, placing it as an engaging option to franchise networks. The cooperative desires be a unifying brand name deeply rooted in modern worths, using strong multi-channel circulation and an extensive series of services for hoteliers.

Olivier Dufit, 58, holds 2 master's degrees in history and government. He brings a wealth of experience, having actually worked both as a staff member for 15 years in marketing firms and as a business owner for around 10 years, especially in consultancy companies and in establishing and running a firm. In 2020, he performed numerous consultancy projects for The Originals Hotels before formally signing up with the cooperative in January 2021 as a worker in the Marketing and E-Commerce department.