TikTok has actually released a brand-new travel marketing playbook, which is developed to assist travel-related organizations take advantage of the increasing interest in vacations in the app.
TikTok states that 96% of its users are in the market for travel experiences, and 77% of them state that the app has actually played a function in their most current travel purchases.
With that kind of engagement, it makes good sense for travel online marketers to be looking TikTok's method, and the brand-new 25-page playbook, which you can download here (with e-mail sign-up) supplies a series of research study notes and tips to assist optimize your efforts.
Off, the report looks at total engagement patterns in the app, highlighting its growing significance as a crucial connection platform.
The report likewise takes a look at crucial travel patterns in the app, and the kinds of vacations TikTokers are searching for.
There's likewise a variety of ideas on the kinds of travel material users are taking in:
And more particular project motivation points, more lined up with your service offerings:
There are likewise case research studies, advertisement type pointers, and a summary of how and when to utilize each aspect.
There's a load in here for travel online marketers, and it's worth an appearance, even if you do need to quit your e-mail address and run the risk of future TikTok marketing promos as an outcome.
You can access the complete TikTok Travel Marketing Playbook here.